I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
the penalty nobody took
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last week, the ultimate underdog Paraguay knocked out the 2014 champions, Germany, out of the World Cup in the round of 16 a huge upset that no one really saw coming the game ended up in a penalty shootout after 120 minutes of even football imagine walking towards that ball with a whole country depending on you if you miss the final kick, you're destined to be ripped apart in the media the following day but not this time.. Jonathan Tah from Germany missed his penalty and Paraguay advanced yet, nobody talked about him if they did, they only said positive things because all of the attention was on Germanys most experienced player, Leon G, who refused to take the penalty which led to Tah (whos never taken a penalty before) ending up with the final shot social media was filled with comments and posts that celebrated the courage of Tah and every time one post encouraged Tah, there were two posts talking about the lack of ownership from Leon G "What a world of difference a little context makes. I take back my comments on Tah. He stepped up when everyone else refused" - random guy on twitter Tah put himself in a situation where the odds of greatness and failing were 50/50 a high stakes public bet it takes a lot of courage and guts... and this is why most people are like Leon G penalty kicks, content creation, making offers, being innovative or sharing your opinions, dreams and desires with the world it's all "risky" because the winning outcome isn't guaranteed and that is the whole point getting the respect of others never includes NOT doing anything and keeping a "perfect" track record sure, Leon G never missed a penalty but he never scored one either you miss 100% of the shots you don't take... best, Fred |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
just booked a few padel courts for next weeks open office in Fred's Inner Circle and it made me think about last months event last month, at the open office day for all clients, something really hit me during the dinner Andreas is about to become a dad Gustav is searching for an apartment with his girlfriend Rasmus & Jonas are looking for their future home big life stuff and huge moves... such seasons of life require lots of peace of mind and stability i recognize the feeling im also looking...
june is almost over, so i did the usual monthly review my monthly recurring revenue went from $28k to $38k that's a $10k difference compared to May not impressive at all if you're chasing peak months and big screenshots... it's literally 1 client (i used to offer a $10,5k mentorship paid upfront 6 months ago) but i don't chase peak months anymore my first coaching business had +$200k cash months i've had $80-90k months cash collected with the digital coffee shop record months, big dopamine...
"Please Scale" Frederik Pahuus Be sure to always design your business first, and accept the life it gives you. Taking a sales call at 6pm is way more fun than having dinner with your partner of 7 years. She'll love you more because of it. If you had taken the call the next day, the deal would never have gone through. Impossible! And those Slack messages you answer on Saturday morning are super useful for your clients, it makes sure they can work all weekend instead of resting, thinking and...