hey newsletter! long time no see i've been busy writing prompts (more on that later) and most importantly: been on family vacation this time, without working yep - my mom couldn't believe her own eyes well, it translates nicely into the title and subject of today email, because this is the exact plan i wrote while overlooking the beautiful lake in Porsgrunn, Norway i've had a waitlist for over 4 months now, and im soon ready to kickstart chapter 2 of the digital coffee shop i want to share...
3 days ago • 6 min read
Yesterday, Tobias and I grabbed a sandwich, a white monster and a notebook, then hopped in the car and set the location for Toftum Bjerge. It’s a 25 minute drive from my hometown, and a place my family often visits for a nice walk. It's beautiful. Outside of the essentials (white monster), we also brought a camera and a microphone. Most importantly: NO scripts or teleprompters. They are banned in Toftum Bjerge, you will be sent straight to jail if you’re seen using a teleprompter there. The...
about 1 month ago • 1 min read
Last week, I visited the place I used to call home for 2 years.Dubai.It’s been 6 months since my last visit.When I lived there, I would follow the same ritual every Saturday: sauna & icebath, lunch and gaming.In that order.So of course, now that I was back, we didn’t have to argue on the agenda.Me and Anton sat down at our usual table and we didn’t even get to scan the QR code before the waiter asked: “just the same as usual?”It’s been 6 months, and yet, they still remembered.Impressive.The...
about 1 month ago • 1 min read
In December, I stopped working with my mentor.We had our last call together in January to part ways and I thanked him for his guidance.Just for fun, I checked how much of his program that I had actually watched.3%.I paid $18,000 btw.That’s $6,000 for every 1%.“Yeah Fred, but then you probably attended all the group calls and kept everyone waiting because you had 5 questions every call..”I attended 1 group call.And yet, I am the world’s happiest customer.Not because of the AMOUNT of...
about 1 month ago • 1 min read
Today marks both a sad and a great day. The sad part is that Søren, my client (now friend) of 1,5 years, is leaving and continuing on his own. The great part is that I fulfilled my ultimate goal: to make sure that none of my clients ever “needs” me. “Need” holds no place in business and life. Søren doesn’t need me anymore, and to be honest, he hasn’t needed me for the last 4-6 months (don’t tell him I said that). My role in our 1on1 calls switched from coaching and consulting, to reassuring...
about 1 month ago • 1 min read
The dynamic duo don't always work from the home office together, so I dropped Bertha off at her great-grandmother last week before hitting my actual office with the boys. Huge surprise: she got spoiled.Scratches, walks, a new toy and she ended the day with trying a new exotic piece of food.A walnut.She hadn't tried one before, but she is a golden retriever aka. an absolute eating machine, so it was no problemo for her.I tried to translate the Danish word “altædende”, Google gave me...
about 1 month ago • 2 min read
Digital Coffee turns 18 months old today! For context, this isn't my first coaching business, it's my second. My first coaching business, Short Form Society, taught beginners how to make their first $5k by starting their own marketing agency. I launched and ran the business with a partner for about 18 months, then we decided to close it down and part ways. I thought it would be fun to compare the numbers, SFS first and then Digital Coffee: Revenue: $2,8m vs. $778k Personal profit: $420k vs...
about 2 months ago • 2 min read
The cheapest way of acquiring a new customer is by being the source of enlightenment. If you’re the person who exposes your audience to a better alternative, they will most likely go with your services or guidance whenever they’re ready to take the next step. You can speed this process up by installing self-worth into your audience. The easiest way to do so is leading by example and showing people what you are doing in real time. Most importantly, remembering to be honest about the things...
about 2 months ago • 2 min read
“When I have enough money, I’ll open up my own coffee shop” My good friend Alex has always said this, and I agreed with him. When we told other people about it, they agreed too. Interesting... Well, my dream has always been crystal clear: Wake up, look at the water, write 1000 words for an upcoming book, get in the 911, drop the kids off at school, drive to the small local coffee shop that I co-own, order the same cortado, discuss investments and laugh with a friend, repeat. I used to imagine...
about 2 months ago • 2 min read