the no-retirement week


it's Tuesday afternoon and im sitting behind the steering wheel in beautiful Norway

the lakes, mountains and trees is giving me a hard time with keeping my eyes on the road

Tobias, my good friend (and creative director) is sitting next to me

we're not talking about anything

but there's a lot of talk going on

it's Andrew Huberman and Rick Rubin whos discussing the art of creativity

in between listening to those two legends, i reflect on my week

im driving home from an incredible 3-day content trip

tomorrow is the first "open office" day where my clients are spending a day at my office

and on thursday im doing a workshop for clients on "the perfect week"

i smile and think to myself "great timing, Fred"

yeah, it's been a great week

it's now Friday and the client workshop yesterday went well

tomorrow, it's my moms birthday so im spending the day with the fam and on sunday, i'll do some chill work

this is literally the week I used to dream about

i always told myself "when I make $X, then i'll be able to Y"

turns out, it was cope

i got to the perfect week when i allowed myself to live the life i wanted to

it started with finding the tasks that filled my cup

and remove the ones that drained it

i did it by building constraints and setting rules

  • calls only three days a week - Monday, Wednesday, Thursday. this constraint killed sales calls... not because I decided to stop doing them, but because I got so many clients that I'd rather talk to, instead of strangers
  • 80% margins. that constraint made me careful with how I scale, what expenses that's essential and what investments I make. it protects my profit and peace
  • only work with clients I consider friends. this rules protects my energy. one bad client takes more energy than 20 awesome ones. im not willing to make that trade
  • write every day. non-negotiable. this rule built the habit that keeps me connected to why I'm doing this in the first place. every day im reminded.

i used to think "the perfect week" and freedom meant no rules

i've learned it's the straight opposite

creativity only exists in constraints

the week I used to dream about didn't show up when I finally had enough money or clients or proof

it showed up when i decided to play the game by my own rules

best, fred

P.S. new YouTube video out on my channel "Frederik Pahuus", it elaborates on this exact topic: "how i built a business i'd never want to retire from"

P.P.S its a good video

P.P.P.S i made it, so i might be biased


Frederik Pahuus

I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.

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