i had a 1:1 call today

a guy doing close to $1m/month with his agency bought an hour of consulting with me

on paper, it should've probably been the other way around..

the digital coffee shop looks like a tiny side hustle compared to his big agency

it has 50+ employees, systems for every breath they take and a step by step process for every moving piece

like a factory

i know nothing about that

but, he is building a hyper profitabel consulting offer on the side

and he loves the coffee shop

lucky for me, i know a lot about that

here's the thing...

this guy loves the coaching aspect of his new venture

the proximity, the 1:1 client work and being useful to agency owners whos a few steps behind him

that what drives him

but every time we got close to that truth, he defaulted back to the same questions

how do i convert people? optimize my time? hire a CSM?

the $1m/month agency mentality kicked in

if it's not operationalized, systematized or optimized, then it's not real work

so here's what i told him

"the most important thing you can take away from this call is the relationship you're building with your coaching business"

his agency has 65 people relying on him..

co-founders, team, clients, obligations

that business needed to become a machine for the role it's playing in his life

but if he's taking that mentality into his coaching business, he will build another vehicle that he'll want to escape from

double trouble

this new venture is where he gets to be free

where he can speak his truth

where he can do things that only he wants to do

theres no team, obligations or a c-suite overlooking every decision

just the work he actually enjoys

and that is very hard for him mentally

because the thing that made him successful in the agency is the exact thing that will kill the coaching business if he brings it over

right now, he's trying to operationalize his freedom, creativity and 1:1 relationships

but those aspects doesn't scale like service delivery, reports and SOPs

it breathes

it's fluffy

it's personal

it's unscaleable

it's.... the whole point

it's the things you do because you want to, not because it says you have to in the SOP

cheers to that

best, fred

ps.

if you want 50+ employees and a c-suite, im not your guy

if you want a place that gives you cashflow, creativity and freedom, welcome home... here's how I can help you:

1. work with me inside of Fred's Inner Circle, it starts from $1,550/month. It's been sold out for the last 2 months: https://docs.google.com/document/d/1RSHl7reo6ieQt3uk1FwL8BOr2KMOw6sS_lpW5EbJqH0/edit?usp=sharing​
2. being in Fred's Inner Circle gives you the opportunity to join the clients only Mastermind in October: https://thedigitalcoffeeshop.com/october-mastermind/ ​
3. interested in a 1:1 call like the one above? reply to this email with "CALL"

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