postcard from: the palest guy in middle east


it's 1:39pm on a Saturday afternoon in sunny Dubai

the UV index just crossed 11

so of course

as the palest guy in middle east

if you ask my girlfriend

im avoiding the sun

so, as you can tell

im not here for the tan

im here for something much more fun..

paperwork

big business

"money moves" as the young guys would say

not really

the paperwork took about 10 mins yesterday

awesome planning with booking 10 days!

yikes

when im not doing paperwork

which is 99,9% of the time

im making the most of the time by getting work done

here in dubai, theres no distractions

no family gatherings

friends swinging by

or Bertha chasing a fly around the house

it's the best place on earth for focus

and the reason for me moving here 3 years ago

lock in

grind

money above everything

then life hits you

you grow up

you learn

and those f*ing annoying distractions

yep

the ones you moved away from

the ones that were "holding you back"

the ones you blamed for your lack of progress

you know what im talking about

they're the exact distractions you miss deeply

the ones you think of before falling asleep

zzzz

because they gave you something important

contrast

when you've tried locking yourself away in a small apartment for 2 years

you miss the everyday moments

Bertha chasing that stupid fly

my mom showing up unannounced on a random wednesday

or your girlfriend interrupting your work by telling the same joke for the 126th time when im wearing a white t shirt

"why are you not wearing anything?"

yeah

i don't call them distractions anymore

i call them life

and a damn good one

best, fred

Frederik Pahuus

I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.

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