I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
“Steve had everything except himself”
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it's sunday afternoon here in cloudy Denmark and I just arrived home from a very special mastermind in Austria 5 days a room (and spa) full of entrepreneurs most of them 10 years older than me bigger businesses, more proof and resumes as impressive as the views of the Austrian alps and yet they were the ones who came to me about content their brand their communication at first, I didn’t get it just a few days ago when I was packing my suitcase, I was preparing for the opposite me coming to them but a few days into the trip, i noticed a pattern and i saw it clearest with one guy Steve my jaw dropped when I heard about his background worked with 100’s of CEOs, coached Fortune 500 executives all while being a girl dad he's a natural when serving his clients give him a whiteboard in a private room for a few hours and the guy will change your life careful though, he might charge you a casual $250k but the second he turns the camera on something changes he stops thinking about what he does and starts thinking about formats he stops thinking about his clients, and starts thinking about everyone else he stops thinking about his experience and starts thinking about his offer all of his personality all of Steve it’s gone lost a few years ago, i would’ve given Steve tons of content tips now, i knew he didn’t need any of that he needed permission permission to be himself to share his opinions, story and his unique perspectives (iykyk) he thought "creating content" was a different job from the one he's already the best at and that's the barrier most people have when the webcam is rolling in the private Zoom meeting, they feel at home when the FX3 is rolling in the studio, they feel like an imposter the gap between those two is the reason their content doesn't land a few years ago, i was also acting but an actor can’t act 24/7 i fixed my content by removing the barrier between delivering and creating sure, i get all of my clients from my content more importantly, i get all of my content from my clients they’re interconnected im not mentor Fred and creator Fred im just Fred to Steve reading this you got this best, fred p.s i got a lot more time the next few weeks meaning im happy to fill the last 2 spots for September past duedate here if you'd like to turn your client delivery into a content engine so you can be excited about creating, then reply to this email |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
It's the 20th of May on a regular Wednesday morning The routine is business as usual I wake up at 5:30am and get straight out of bed, so there's space in the bed for my golden retriever Bertha Ida and Bertha always sleeps a few more hours I make coffee and head straight to my favorite place on earth My workspace There's nothing better than the early morning hours with zero distractions Pure peace and creativity Ahh, you know the feeling Calm But not this morning.. I check my Instagram...
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...
in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...