I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
25% of the way
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morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell you 1 thing the best part isn't the "no sales calls" it's the clients i haven't had a single headache client they all knew the price the deliverables and they'd followed me for a long time to my clients reading this, thank you for being you 2: delayed gratification 70% of the clients i sign has been in my world for more than 180 days yep, that's a long sales cycle but it's totally fine, as long as im aware of the numbers every single person i talk to don't know their average sales cycle.. well it means that i can only measure 30% of my initiatives now and the real success of my initiatives in 180 days from now with heavy paid ads, a linear funnel and a sales call -> your sales cycle is (usually) short with a content ecosystem, a menu card and offer documents -> your sales cycle is (usually) long again, it's okay if i wanted to shorten my current one, i'd do a webinar, a low ticket offer or a marketing campaign but with current cashflow and savings im fine with playing the long game aka the enjoyable game 3: the snowball of content ecosystem my leadflow and brand is going the opposite way of Nike stock UP here's the stats 2 main YouTube videos per week (9400 subs and 1000+ watch hours per month) 1 main Instagram post with 5 trial reels (2,700 followers this month, 20% qualified) 1 YouTube video every day on "Daily Updates" channel (700 subs, 300 watch hours per month) now im opening up LinkedIn aswell because IG is so dialled will let you know how that goes most importantly i love my work i love my calendar i love my clients and i can see the future so clearly when i close my eyes i hope you can too best fred p.s if you'd like to structure your business like mine, this is your chance it's my only promise i'll show you exactly how I do things so you can experience the same as I 4 spots got taken over the weekend to work with me meaning theres 3 left this invitation ends on the 5th of September or whenever the 7 spots are filled whichever comes first reply to this email if you got any questions about working with me read all the details here https://docs.google.com/document/d/1RSHl7reo6ieQt3uk1FwL8BOr2KMOw6sS_lpW5EbJqH0/edit?usp=sharing |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
It's the 20th of May on a regular Wednesday morning The routine is business as usual I wake up at 5:30am and get straight out of bed, so there's space in the bed for my golden retriever Bertha Ida and Bertha always sleeps a few more hours I make coffee and head straight to my favorite place on earth My workspace There's nothing better than the early morning hours with zero distractions Pure peace and creativity Ahh, you know the feeling Calm But not this morning.. I check my Instagram...
it's sunday afternoon here in cloudy Denmark and I just arrived home from a very special mastermind in Austria 5 days a room (and spa) full of entrepreneurs most of them 10 years older than me bigger businesses, more proof and resumes as impressive as the views of the Austrian alps and yet they were the ones who came to me about content their brand their communication at first, I didn’t get it just a few days ago when I was packing my suitcase, I was preparing for the opposite me coming to...
in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...