morning

forgot to tell you

im 25% of my way towards my ultimate goal of making $1,87m/year in recurring

sorry for the weird number

i do my calculations in danish

which is 1m DKK in MRR ($156k)

im currently at $42k/MRR

i shared the goal with you on may 1st (pinned Instagram post)

and now im giving you my 3 biggest takeaways from the last 120 days

1: selling without sales calls

the main reason for this was pretty selfish

i don't like selling

so i quit the sales calls

after 4 months, i'll tell you 1 thing

the best part isn't the "no sales calls"

it's the clients

i haven't had a single headache client

they all knew the price

the deliverables

and they'd followed me for a long time

to my clients reading this, thank you for being you

2: delayed gratification

70% of the clients i sign has been in my world for more than 180 days

yep, that's a long sales cycle

but it's totally fine, as long as im aware of the numbers

every single person i talk to don't know their average sales cycle..

well

it means that i can only measure 30% of my initiatives now

and the real success of my initiatives in 180 days from now

with heavy paid ads, a linear funnel and a sales call -> your sales cycle is (usually) short

with a content ecosystem, a menu card and offer documents -> your sales cycle is (usually) long

again, it's okay

if i wanted to shorten my current one, i'd do a webinar, a low ticket offer or a marketing campaign

but with current cashflow

and savings

im fine with playing the long game

aka

the enjoyable game

3: the snowball of content ecosystem

my leadflow and brand is going the opposite way of Nike stock

UP

here's the stats

2 main YouTube videos per week (9400 subs and 1000+ watch hours per month)

1 main Instagram post with 5 trial reels (2,700 followers this month, 20% qualified)

1 YouTube video every day on "Daily Updates" channel (700 subs, 300 watch hours per month)

now im opening up LinkedIn aswell

because IG is so dialled

will let you know how that goes

most importantly

i love my work

i love my calendar

i love my clients

and i can see the future so clearly when i close my eyes

i hope you can too

best

fred

p.s

if you'd like to structure your business like mine, this is your chance

it's my only promise

i'll show you exactly how I do things so you can experience the same as I

4 spots got taken over the weekend to work with me

meaning theres 3 left

this invitation ends on the 5th of September or whenever the 7 spots are filled

whichever comes first

reply to this email if you got any questions about working with me

read all the details here

​https://docs.google.com/document/d/1RSHl7reo6ieQt3uk1FwL8BOr2KMOw6sS_lpW5EbJqH0/edit?usp=sharing