I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
never meet your heroes..
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It's the 20th of May on a regular Wednesday morning The routine is business as usual I wake up at 5:30am and get straight out of bed, so there's space in the bed for my golden retriever Bertha Ida and Bertha always sleeps a few more hours I make coffee and head straight to my favorite place on earth My workspace There's nothing better than the early morning hours with zero distractions Pure peace and creativity Ahh, you know the feeling Calm But not this morning.. I check my Instagram notifications and my heart rate goes straight to 180bpm "Taki Moore started following you" I take a screenshot, rush over to the DMs section so that I can show Toby what just happened Then my heart rate goes to 220bpm "Taki Moore - 3 new messages" At this point, my Whoop is pinging me to get out of Zone 5 before I pass out I open the conversation And I.... Smile Those messages made my entire day Actually, they made my year I let Taki know that his words means more than he think, because he is a huge inspiration for me 1) He's been in the online business space for 20 years (that's also my plan) 2) He is a dad (im about to become a dad) 3) He creates incredible content (I try my best every single day to do the same) 4) He seems like one of the few people who actually cares (I can now confirm, he does) I really needed those messages at that time Because whenever you truly dedicate yourself to something You try your best And someone you respect recognizes it There's no better feeling In the following months, I spend the majority of my time working on my HRV and getting my heart rate back to normal It's a long process Then, 2 weeks ago on a normal morning where my pulse is back to normal I check my Instagram Taki is coming to Copenhagen in a few weeks As you know, i've been working on that HRV training, so my heart rate is no problemo this time I casually slide in the DMs Im kinda rusty at that activity, i've been off the dating market since I was in my last year of high school But it works! Taki and I schedule a coffee date The day comes around And it's even better than I imagined We laugh, talk about YouTube, client delivery, about being a dad and the industry we're both in Toby decides to take the best picture of his entire life "Hang it in the Louvre!" It took me a few days to digest everything Im 27 Im still figuring everything out Trying to work out what's up, down, right, left or just in between in this online world of business Sometimes, I find it very difficult to walk a path that i've never walked before Is it going to work out? A few weeks ago, I wouldn't be sure Now, I can confidently say Yes It's going to work out All it took was a few hours with a 50 year old Aussie guy you've watched on the big internet A guy who pays for your coffee Who's a proud dad and a husband (you should see his eyes when he mentions his family) Someone who asks questions and listens What a day So kids Never meet your heroes Unless your hero is Taki Moore Best, Fred |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
it's sunday afternoon here in cloudy Denmark and I just arrived home from a very special mastermind in Austria 5 days a room (and spa) full of entrepreneurs most of them 10 years older than me bigger businesses, more proof and resumes as impressive as the views of the Austrian alps and yet they were the ones who came to me about content their brand their communication at first, I didn’t get it just a few days ago when I was packing my suitcase, I was preparing for the opposite me coming to...
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...
in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...