I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
my 2 hour/day content ecosystem
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mark zuckerberg used to charge me $30k/mo, now he only charges me $1k/mo for context, i used to run a very linear business paid ads to a video sales letter video sales letter to a call call to sale volume game and then, restart the engine every 1st of the month repeat hey, it worked but came with more losses than you might expect it was expensive (36% profit I had to split with my biz partner) stressful (3300 sales calls/year) short-term (paid ads as the only traffic source) it gave me my first $150k liquid in the bank at 24 which gave me the peace of mind to zoom out i realized i was building for the short-term and the stress wasn't worth it so, 2 years ago, i rebuilt it the Digital Coffee Shop was born it's not linear it's holistic ecosystem driven rather than front-end optimized i still run ads, because i like predictability an average of 50 new people enters my world every single day awesome for traffic not great for conversion so i like to move the cheap traffic from Instagram to YouTube my audience watches my videos for 26 hours every single day that's a lot it's really good for trust building NOW and it compounds heavily youtube doesnt bring me clients, it brings me warm leads onto here the top 5% most qualified ends up reading these emails that's you you resonated deeply with The Digital Coffee Shop model it might've been the high profit aspect The Menu Card the Show Don't Tell approach to content creation or just the thought of creating your own universe at some point so you, and 1321 others, read these emails you're my highest quality audience i tell stories from my business, my clients and my life here on email and then end them off with "would you like help with this?" that's how i run my content ecosystem it's how I acquire clients and customers for The Digital Coffee Shop takes me 90 mins/day manage the ads, write my emails and create my YouTube videos while sipping on my iced americano it took lots of time & effort but it's the best system i've ever built and now, you know what comes next check the P.S best, fred P.S do you want my 1:1 help with building your own universe and content ecosystem? this is exactly what we are focusing on from 1st of August in Fred's Inner Circle just reply to this email with ECOSYSTEM, and i'll send you the details |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
It's the 20th of May on a regular Wednesday morning The routine is business as usual I wake up at 5:30am and get straight out of bed, so there's space in the bed for my golden retriever Bertha Ida and Bertha always sleeps a few more hours I make coffee and head straight to my favorite place on earth My workspace There's nothing better than the early morning hours with zero distractions Pure peace and creativity Ahh, you know the feeling Calm But not this morning.. I check my Instagram...
it's sunday afternoon here in cloudy Denmark and I just arrived home from a very special mastermind in Austria 5 days a room (and spa) full of entrepreneurs most of them 10 years older than me bigger businesses, more proof and resumes as impressive as the views of the Austrian alps and yet they were the ones who came to me about content their brand their communication at first, I didn’t get it just a few days ago when I was packing my suitcase, I was preparing for the opposite me coming to...
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...