I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
my 2 hour/day content ecosystem
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mark zuckerberg used to charge me $30k/mo, now he only charges me $1k/mo for context, i used to run a very linear business paid ads to a video sales letter video sales letter to a call call to sale volume game and then, restart the engine every 1st of the month repeat hey, it worked but came with more losses than you might expect it was expensive (36% profit I had to split with my biz partner) stressful (3300 sales calls/year) short-term (paid ads as the only traffic source) it gave me my first $150k liquid in the bank at 24 which gave me the peace of mind to zoom out i realized i was building for the short-term and the stress wasn't worth it so, 2 years ago, i rebuilt it the Digital Coffee Shop was born it's not linear it's holistic ecosystem driven rather than front-end optimized i still run ads, because i like predictability an average of 50 new people enters my world every single day awesome for traffic not great for conversion so i like to move the cheap traffic from Instagram to YouTube my audience watches my videos for 26 hours every single day that's a lot it's really good for trust building NOW and it compounds heavily youtube doesnt bring me clients, it brings me warm leads onto here the top 5% most qualified ends up reading these emails that's you you resonated deeply with The Digital Coffee Shop model it might've been the high profit aspect The Menu Card the Show Don't Tell approach to content creation or just the thought of creating your own universe at some point so you, and 1321 others, read these emails you're my highest quality audience i tell stories from my business, my clients and my life here on email and then end them off with "would you like help with this?" that's how i run my content ecosystem it's how I acquire clients and customers for The Digital Coffee Shop takes me 90 mins/day manage the ads, write my emails and create my YouTube videos while sipping on my iced americano it took lots of time & effort but it's the best system i've ever built and now, you know what comes next check the P.S best, fred P.S do you want my 1:1 help with building your own universe and content ecosystem? this is exactly what we are focusing on from 1st of August in Fred's Inner Circle just reply to this email with ECOSYSTEM, and i'll send you the details |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...
in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...
it's 1:39pm on a Saturday afternoon in sunny Dubai the UV index just crossed 11 so of course as the palest guy in middle east if you ask my girlfriend im avoiding the sun so, as you can tell im not here for the tan im here for something much more fun.. paperwork big business "money moves" as the young guys would say not really the paperwork took about 10 mins yesterday awesome planning with booking 10 days! yikes when im not doing paperwork which is 99,9% of the time im making the most of the...