I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
McKinsey reviewed The Coffee Shop (not good)
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the digital coffee shop is hella' unscaleable, god damn in the month of june, i've done so many different things i ran an in person event for all clients together with weekly online workshops chatted 1:1 with the people i work extra hands on with planned out next few weeks for the agency clients we got shares in managed all slack messages and admin recorded a bunch of content and wrote a lot of words some of the words made it out on the big internet for everyone to consume most words made it into trainings and tools for the people i work with everything i just listed above would've either been removed or outsourced if The Digital Coffee Shop was a traditional business.. lucky for me, it's not for the fun of it, i actually sent a June review of the coffee shop to a fancy McKinsey consultant here is what I got back:
yeah, he wasn't too happy obviously, im kidding.. about the McKinsey part but i get it lots of the things i do don't really make sense from a "scale" and a "business" point of view but makes a lot of sense from an "enjoyment" and "peace of mind" point of view it took me lots of time in the beginning to allow myself to run my business like i do today and im still adapting old Fred from Dubai had a lot of bad habits, which sometimes still shows up i dont blame him, he did everything out of his best interest he just didn't know any better fortunately, he does now best, fred |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
just booked a few padel courts for next weeks open office in Fred's Inner Circle and it made me think about last months event last month, at the open office day for all clients, something really hit me during the dinner Andreas is about to become a dad Gustav is searching for an apartment with his girlfriend Rasmus & Jonas are looking for their future home big life stuff and huge moves... such seasons of life require lots of peace of mind and stability i recognize the feeling im also looking...
last week, the ultimate underdog Paraguay knocked out the 2014 champions, Germany, out of the World Cup in the round of 16 a huge upset that no one really saw coming the game ended up in a penalty shootout after 120 minutes of even football imagine walking towards that ball with a whole country depending on you if you miss the final kick, you're destined to be ripped apart in the media the following day but not this time.. Jonathan Tah from Germany missed his penalty and Paraguay advanced...
june is almost over, so i did the usual monthly review my monthly recurring revenue went from $28k to $38k that's a $10k difference compared to May not impressive at all if you're chasing peak months and big screenshots... it's literally 1 client (i used to offer a $10,5k mentorship paid upfront 6 months ago) but i don't chase peak months anymore my first coaching business had +$200k cash months i've had $80-90k months cash collected with the digital coffee shop record months, big dopamine...