good days every day


yesterday was a good day

woke up and knocked out the needlemoving tasks

email, socials, daily update video, client check-ins, tracking and writing

three hours ish

it's a religious routine for me

then a quick walk and some food

straight into calls afterwards

onboarded two clients into fred's inner circle

then a group call

and ended with a 1:1 call with a client

monday is my heaviest "call day" of the week

after that, i went for a walk with a previous client who's on holiday in denmark

who the f goes on a holiday in Denmark?

yeah, weird

listened to Dave when driving home

makes me feel cool

then took the rest of the day off

perfect day

wanna hear the best part?

every day inside of the digital coffee shop is a good day

and it means a lot to me

i always thought that this business thing had to suck all the time

for the first three years of running my business, i thought "more money" was the same as "more stress"

like you can't use your toothbrush without toothpaste

they go hand in hand

because for those three years

money and stress really went hand in hand

until i said

NO MORE

i didn't randomly wake up with my version of a dream business

my content didn't suddenly sound exactly like me

and my awesome clients didn't fall from the sky and ended up on my Zoom calls

i designed it

piece by piece

sat down and outlined what enjoyment looked like for me

what kind of tasks i wanted on my calendar

what kind of days i wanted to live

and then

i committed to that plan

yeah, i went from a $200k/month business to a $50k/month business

seems like i was the only one who cared about that

here's the thing

when i enjoy something, i want to do more of it

when i do more of it, i get better

and when i get better, i get a higher output from the input

it's snowballin'

most people think the trade off is between enjoyment and results

but i've learned they're connected

there is a world out there where you love your business

your ego will take a hit

it's gonna be hard and you'll second guess your decisions

but trust me when i say this

it's the best thing ever

best, fred

p.s

2 spots left to work with me 1:1 inside of Fred's Inner Circle

the 2 spots close on the 5th of august or if they get filled before

this is not "fake" spots or a "fake" deadline

it's how i've designed my business

next month, i open 7 spots too

and you know what

the price will stay the same

you know the next steps! reply to the email for more info

​
​

Frederik Pahuus

I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.

Read more from Frederik Pahuus

It's the 20th of May on a regular Wednesday morning The routine is business as usual I wake up at 5:30am and get straight out of bed, so there's space in the bed for my golden retriever Bertha Ida and Bertha always sleeps a few more hours I make coffee and head straight to my favorite place on earth My workspace There's nothing better than the early morning hours with zero distractions Pure peace and creativity Ahh, you know the feeling Calm But not this morning.. I check my Instagram...

it's sunday afternoon here in cloudy Denmark and I just arrived home from a very special mastermind in Austria 5 days a room (and spa) full of entrepreneurs most of them 10 years older than me bigger businesses, more proof and resumes as impressive as the views of the Austrian alps and yet they were the ones who came to me about content their brand their communication at first, I didn’t get it just a few days ago when I was packing my suitcase, I was preparing for the opposite me coming to...

morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...