good days every day


yesterday was a good day

woke up and knocked out the needlemoving tasks

email, socials, daily update video, client check-ins, tracking and writing

three hours ish

it's a religious routine for me

then a quick walk and some food

straight into calls afterwards

onboarded two clients into fred's inner circle

then a group call

and ended with a 1:1 call with a client

monday is my heaviest "call day" of the week

after that, i went for a walk with a previous client who's on holiday in denmark

who the f goes on a holiday in Denmark?

yeah, weird

listened to Dave when driving home

makes me feel cool

then took the rest of the day off

perfect day

wanna hear the best part?

every day inside of the digital coffee shop is a good day

and it means a lot to me

i always thought that this business thing had to suck all the time

for the first three years of running my business, i thought "more money" was the same as "more stress"

like you can't use your toothbrush without toothpaste

they go hand in hand

because for those three years

money and stress really went hand in hand

until i said

NO MORE

i didn't randomly wake up with my version of a dream business

my content didn't suddenly sound exactly like me

and my awesome clients didn't fall from the sky and ended up on my Zoom calls

i designed it

piece by piece

sat down and outlined what enjoyment looked like for me

what kind of tasks i wanted on my calendar

what kind of days i wanted to live

and then

i committed to that plan

yeah, i went from a $200k/month business to a $50k/month business

seems like i was the only one who cared about that

here's the thing

when i enjoy something, i want to do more of it

when i do more of it, i get better

and when i get better, i get a higher output from the input

it's snowballin'

most people think the trade off is between enjoyment and results

but i've learned they're connected

there is a world out there where you love your business

your ego will take a hit

it's gonna be hard and you'll second guess your decisions

but trust me when i say this

it's the best thing ever

best, fred

p.s

2 spots left to work with me 1:1 inside of Fred's Inner Circle

the 2 spots close on the 5th of august or if they get filled before

this is not "fake" spots or a "fake" deadline

it's how i've designed my business

next month, i open 7 spots too

and you know what

the price will stay the same

you know the next steps! reply to the email for more info


Frederik Pahuus

I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.

Read more from Frederik Pahuus

morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...

in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...

it's 1:39pm on a Saturday afternoon in sunny Dubai the UV index just crossed 11 so of course as the palest guy in middle east if you ask my girlfriend im avoiding the sun so, as you can tell im not here for the tan im here for something much more fun.. paperwork big business "money moves" as the young guys would say not really the paperwork took about 10 mins yesterday awesome planning with booking 10 days! yikes when im not doing paperwork which is 99,9% of the time im making the most of the...