I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
365 days ago.. i made more money
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looked through my schedule next week had to refresh my calendar a few times am i dreaming? first, i wanna show you something this right here was my calendar exactly one year ago 22 meetings and around 20 hours ish of call time excluding preparation, questions and the homework afterwards.. The Digital Coffee Shop did $61,000 in August 2025 that's $20,000 more than what The Digital Coffee Shop will make in August 2026 you're probably thinking "sorry to hear that, Fred..." thanks for worrying about me btw yeah, it's a 33% decline compared to last year and yet i couldnt be happier about the coffee shop because this is my calendar next week (exactly 1 year ago) it looks like im retired.. and my somewhat empty calendar actually makes me feel guilty sometimes is it okay to have a great business if it doesnt feels hard? yeah, working on that but i've accepted something im in the business of great ideas the better ideas, the better initiatives and the better results = better data, help and speed for my clients great ideas exists doesn't happen after 22 meetings they exist in the blank space the white stuff on the screenshot ohh and btw the business is also a lot healtier let me show you the $61,000 in Aug 2025 is heavily inflated 50% of the revenue was "paid in full payments" for a 4 month mentorship back then meaning i was getting paid in Aug 2025, but was still doing work in Dec 2025 .. without "getting paid" now, 75% of my revenue is recurring meaning it comes next month too that's a good feeling took lots of time, effort and financial engineering to get here but im really proud of it! if i could do it, so can you especially now that you're rested after an awesome summer :) best fred p.s the 2 spots got filled yesterday by Eirik and Casper
that is what i call awesome clients.. |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
It's the 20th of May on a regular Wednesday morning The routine is business as usual I wake up at 5:30am and get straight out of bed, so there's space in the bed for my golden retriever Bertha Ida and Bertha always sleeps a few more hours I make coffee and head straight to my favorite place on earth My workspace There's nothing better than the early morning hours with zero distractions Pure peace and creativity Ahh, you know the feeling Calm But not this morning.. I check my Instagram...
it's sunday afternoon here in cloudy Denmark and I just arrived home from a very special mastermind in Austria 5 days a room (and spa) full of entrepreneurs most of them 10 years older than me bigger businesses, more proof and resumes as impressive as the views of the Austrian alps and yet they were the ones who came to me about content their brand their communication at first, I didn’t get it just a few days ago when I was packing my suitcase, I was preparing for the opposite me coming to...
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...