I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
365 days ago.. i made more money
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looked through my schedule next week had to refresh my calendar a few times am i dreaming? first, i wanna show you something this right here was my calendar exactly one year ago 22 meetings and around 20 hours ish of call time excluding preparation, questions and the homework afterwards.. The Digital Coffee Shop did $61,000 in August 2025 that's $20,000 more than what The Digital Coffee Shop will make in August 2026 you're probably thinking "sorry to hear that, Fred..." thanks for worrying about me btw yeah, it's a 33% decline compared to last year and yet i couldnt be happier about the coffee shop because this is my calendar next week (exactly 1 year ago) it looks like im retired.. and my somewhat empty calendar actually makes me feel guilty sometimes is it okay to have a great business if it doesnt feels hard? yeah, working on that but i've accepted something im in the business of great ideas the better ideas, the better initiatives and the better results = better data, help and speed for my clients great ideas exists doesn't happen after 22 meetings they exist in the blank space the white stuff on the screenshot ohh and btw the business is also a lot healtier let me show you the $61,000 in Aug 2025 is heavily inflated 50% of the revenue was "paid in full payments" for a 4 month mentorship back then meaning i was getting paid in Aug 2025, but was still doing work in Dec 2025 .. without "getting paid" now, 75% of my revenue is recurring meaning it comes next month too that's a good feeling took lots of time, effort and financial engineering to get here but im really proud of it! if i could do it, so can you especially now that you're rested after an awesome summer :) best fred p.s the 2 spots got filled yesterday by Eirik and Casper
that is what i call awesome clients.. |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...
in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...
it's 1:39pm on a Saturday afternoon in sunny Dubai the UV index just crossed 11 so of course as the palest guy in middle east if you ask my girlfriend im avoiding the sun so, as you can tell im not here for the tan im here for something much more fun.. paperwork big business "money moves" as the young guys would say not really the paperwork took about 10 mins yesterday awesome planning with booking 10 days! yikes when im not doing paperwork which is 99,9% of the time im making the most of the...