I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on how im going from $513k profit in 2025 to $1m profit in 2026. Check it out!
tech vs. identity
|
a year ago, my clients asked me how to connect Kit to their Manychat how to setup a content calendar that notifies the team how to set up a landing page technical questions. execution questions. now? i don't get a single tech question instead, the questions are about identity, copywriting, standing out, positioning, unique mechanisms and storytelling it feels like the shift happened from one day to another the reason is someone named Claude anyone can throw a screenshot of a landing page in there and get a working template file in 30 seconds anyone can screenshot their Kit account and get a step by step guide on how to connect it anyone can build a awesome looking content calendar with a few prompts from a coaching and consulting standpoint, technical skills are now a commodity communication is the new scarcity it's not about who can code or create the landing page anymore it's about what to write on it and information? it's flying around everywhere.. even my mom is asking ChatGPT everytime in doubt instead, it's about anchoring the correct information in the right context and in stories that only you can tell, so the information is USEFUL because here's the thing AI can replicate structure, design and function but it can't replicate your story that's the gap now. and most people are still optimizing for the wrong thing. they're still asking "how do i build this?" when the real question is "what do i say that makes people care?" i still believe we're early to this shift early enough that if you start now, focusing on your communication, story, identity and what you believe to be true - you'll be ahead of most people in your space for the next few years the tools will keep getting easier the message will keep getting harder your inbox will tell you when the shift has happened mine already has best, Fred |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on how im going from $513k profit in 2025 to $1m profit in 2026. Check it out!
when i lived in sunny dubai and my business did $217,000 per month, i didn't feel very rich last month, my business only did 1/4 of that number the taxman takes half of it i only see the sun twice per year in denmark and yet i've never felt richer the digital coffee shop model wasn't designed to make me rich in cash fast if I wanted a quick jump in revenue, i could've picked the restaurant on the other side of the road they serve a money back guarantee together with a nice video sales letter...
when you focus more on ideas and philosophy rather than offers and guarantees, this is what happens: i sent my offer document to a guy who showed interest in working with me yesterday everything looked great, he just had 1 question: "Do you have examples of companies you've worked with that are not working with other coaches/consultants to help them grow? I know this is an annoying question, it's just that I have been burned before by people who were "selling the shovel." fair question, i've...
this week has been busier than usual i've had an extra 6 hours of 1on1 calls with the new folks for Fred's Inner Circle starting on the 1st of June as a result, i've had a few longer days at the office the first to notice is never myself it's my girlfriend so last night at dinner, she asked me: "is it because you're doing so many different things now?" i was a bit confused, so she followed up pretty fast "yeah, with the menucard, there's so many different things on it" i smiled, said no and...