this week has been busier than usual

i've had an extra 6 hours of 1on1 calls with the new folks for Fred's Inner Circle starting on the 1st of June

as a result, i've had a few longer days at the office

the first to notice is never myself

it's my girlfriend

so last night at dinner, she asked me: "is it because you're doing so many different things now?"

i was a bit confused, so she followed up pretty fast

"yeah, with the menucard, there's so many different things on it"

i smiled, said no and explained the onboarding reason behind the busy week

but her question reminded me a lot about my email inbox

because most people thinks the same way as my girlfriend, Ida

more offers = more deliverables = more hours = more complexity

makes logical sense in a traditional ascension model that we're all used to

but the Menu Card is the opposite

the core product stays the same, the only difference is the level of access

a small handful of folks got my private calendar for on demand 1:1 calls

the majority works with me in a group setting

others just use my tools and trainings on their own

some gets a workshop ticket here and there

an example of the flow could be the workshop i built yesterday for my clients in fred's inner circle

it resulted in a 10-page document with templates and information on injecting, protecting and securing revenue during the hardest months of the year in coaching/consulting

it's the same training, just delivered differently

the inner circle people got it on a group call where we ended with questions, feedback and examples

then i uploaded it into the classroom where people with access to my tools and trainings can consume it on their own time

and for the people who work with me 1:1, we install it together based on their specific situation

it's the same beans, just served in different ways

the higher level of access, the higher price

the menu card doesn't give me more work, it gives me more control over my time

i can cycle between the offers that require more energy and the ones that don't

i can build something once and let it serve multiple groups in the way that fits them best

the assumption is that more offers means more chaos

but the reality is that more offers means more optionality - for you and for them

that's the difference between a menu card that traps you and one that frees you

today, im going home a bit earlier and picking up Ida from her studies at 1pm

enjoy your weekend!!

best, fred

P.S. there's 1 spot left for Fred's Inner Circle for the 1st of June. If you'd like to work with me, just reply with "CIRCLE" and i'll send the details your way.

This invitation goes down when June 5th hits or the spot gets filled.

Whichever happens first.

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