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somehow, it's now cool, to not try hard at things it's way cooler to just yap into your front camera instead of going all out on your content setup if the consulting space was a high school, all the cool kids would do raw yap videos they don't care type shi' on the other hand, all the nerds would have high effort setups "yo, look at that tryhard", is what the cool kids would say if they saw a bit of effort i always think about that Asap Rocky video, such a good one the "tryhard" term brings me flashbacks (literally) to the good old counter strike days i tried my best back then, i played to win fortunately, i brought that mentality into my business being in business is competitive it's one of the hardest professions out there how are you supposed to win if you don't try hard? i believe it's supposed to be hard everytime i get an idea that's "hard", i go for it, because that means less people would do it, and therefore, less competition as an example, when i had to record the new Digital Coffee Shop VSL. i spent an entire week scripting the video called up my local coffee shop and paid $700 to rent it out for a day then executed the video with a custom made menu card, coffee beans and coffee cups was it worth it? i'll let you be the judge of that yeah cheers to more tryharding best, fred |
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on how im going from $513k profit in 2025 to $1m profit in 2026. Check it out!
when i lived in sunny dubai and my business did $217,000 per month, i didn't feel very rich last month, my business only did 1/4 of that number the taxman takes half of it i only see the sun twice per year in denmark and yet i've never felt richer the digital coffee shop model wasn't designed to make me rich in cash fast if I wanted a quick jump in revenue, i could've picked the restaurant on the other side of the road they serve a money back guarantee together with a nice video sales letter...
when you focus more on ideas and philosophy rather than offers and guarantees, this is what happens: i sent my offer document to a guy who showed interest in working with me yesterday everything looked great, he just had 1 question: "Do you have examples of companies you've worked with that are not working with other coaches/consultants to help them grow? I know this is an annoying question, it's just that I have been burned before by people who were "selling the shovel." fair question, i've...
this week has been busier than usual i've had an extra 6 hours of 1on1 calls with the new folks for Fred's Inner Circle starting on the 1st of June as a result, i've had a few longer days at the office the first to notice is never myself it's my girlfriend so last night at dinner, she asked me: "is it because you're doing so many different things now?" i was a bit confused, so she followed up pretty fast "yeah, with the menucard, there's so many different things on it" i smiled, said no and...