I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on how im going from $513k profit in 2025 to $1m profit in 2026. Check it out!
"building" excuse
|
to be honest with you, i had no idea how to price fred's inner circle $1,200 a month felt a little too low $1,800 felt safer but still meh $2,500 felt worth it, but told myself i needed more feedback i kept running the math back and forth with good old Claude "how many people would it take to hit $168k in MRR?" all i wanted was to find the "right" answer, the "perfect" price everything was ready except for the price tag then one morning, i just picked $1,550, threw it in my doc and sent out an email to 40 people on my waitlist who wanted the details no strategy what so ever i filled the 7 available spots for the month of May in less than 48 hours with one email lol and now, 10 days before the June intake, i've filled 5 of the 7 spots from an early invitation to the people who attended my Menu Card workshop as guests incredible people btw did i pick the perfect price? i have no idea but i know this: any of those four numbers would have worked the only price that doesn't work is the one you never launch because here's the pattern i see everywhere right now (sometimes in myself too) people spending 20 hours vibe-coding a custom CRM in claude instead of just paying $100 for the one that already exists people refining their offer doc for the third week in a row instead of posting it and seeing if anyone bites people tweaking their youtube script until it's perfect instead of hitting record on the messy version it's only gonna get worse from here the current accessibility to "AI" and "vibe-coding" will turn everyone to software engineers and i get it "building" feels like progress it feels technical. it feels smart. it feels like you're doing something but it's just cope it's a way to not put yourself out there it's a way to avoid being seen, judged, or rejected the irony is that marketing is rarely logical which can be very confusing for people who need certainty you can do all the testing in the world but, at some point, you just have to pick a number, write the post, record the video and see what happens all answers are right - except for inaction i picked $1,550 and it worked not because it was the perfect price. but because i stopped refining and started selling best, fred |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on how im going from $513k profit in 2025 to $1m profit in 2026. Check it out!
when i lived in sunny dubai and my business did $217,000 per month, i didn't feel very rich last month, my business only did 1/4 of that number the taxman takes half of it i only see the sun twice per year in denmark and yet i've never felt richer the digital coffee shop model wasn't designed to make me rich in cash fast if I wanted a quick jump in revenue, i could've picked the restaurant on the other side of the road they serve a money back guarantee together with a nice video sales letter...
when you focus more on ideas and philosophy rather than offers and guarantees, this is what happens: i sent my offer document to a guy who showed interest in working with me yesterday everything looked great, he just had 1 question: "Do you have examples of companies you've worked with that are not working with other coaches/consultants to help them grow? I know this is an annoying question, it's just that I have been burned before by people who were "selling the shovel." fair question, i've...
this week has been busier than usual i've had an extra 6 hours of 1on1 calls with the new folks for Fred's Inner Circle starting on the 1st of June as a result, i've had a few longer days at the office the first to notice is never myself it's my girlfriend so last night at dinner, she asked me: "is it because you're doing so many different things now?" i was a bit confused, so she followed up pretty fast "yeah, with the menucard, there's so many different things on it" i smiled, said no and...