I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
3 clients left me today
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do you work with people that don't do the work? on May 1st i onboarded 7 people into fred's inner circle the very first intake actually the 90 day "love it or leave it" period has now passed 4 of them just renewed 3 of them didn't that puts me at exactly 60% renewal, which is the same rate i've held for 2 years straight on paper, i'm fine with that but the reason to why people leave always haunts me i thought it would be interesting to show you the numbers behind the 3 who left vs the 4 who stayed i'll give you the 90 days rundown fast the three who left posted 19 pieces of content combined on Instagram and 3 YouTube videos the four who stayed posted more than 200+ times on Instagram and 25 YouTube videos do you notice a pattern? this isn't a story about how posting more content makes your business better (it sure helps) instead it's about what those numbers actually represents below the surface the four who renewed didn't just post 200+ pieces.. they did the work every single day and renewed for one very simple reason.. they realized that the gameplan works if they continue to do the work and show up and over the last 90 days, they've seen a (significant) financial return to justify continuing simple as that the 3 who left posted 19 pieces total across 90 days but more than that they weren't willing to do the work in reality, i could just ignore it but i can't because they are incredible people and business owners and that's why it haunts me.. "why couldn't I get them to do the work?" after 4 years in the consulting space, it's still the question I ask myself the most especially when I put my head on the pillow every night i wish they'd done the work not for the sake of my renewal rate but so they could've experienced the same feeling as 1 out of the 4 clients who are renewing i didn't do the work the client did i was just fortunate enough to be the guy with the map he decided to put his faith in best, fred P.S If you want to do the work (also when it sucks), you should continue reading: I got 3 spots left for August. I'll give you the roadmap that has allowed me to average $40k/mo in profit over the last 2 years without sales calls as a one-person business. If you want to build a $100m company, this is NOT for you. If you want to build a lean & creative business that gives you freedom, this is the place for you. Reply to this email with "WORK" and i'll ask you a few questions. |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...
in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...
it's 1:39pm on a Saturday afternoon in sunny Dubai the UV index just crossed 11 so of course as the palest guy in middle east if you ask my girlfriend im avoiding the sun so, as you can tell im not here for the tan im here for something much more fun.. paperwork big business "money moves" as the young guys would say not really the paperwork took about 10 mins yesterday awesome planning with booking 10 days! yikes when im not doing paperwork which is 99,9% of the time im making the most of the...