The cheapest way of acquiring a new customer is by being the source of enlightenment.

If you’re the person who exposes your audience to a better alternative, they will most likely go with your services or guidance whenever they’re ready to take the next step.

You can speed this process up by installing self-worth into your audience.

The easiest way to do so is leading by example and showing people what you are doing in real time.

Most importantly, remembering to be honest about the things you’re not world champion in.

A good chunk of the people who decided to work with me, resonated more with my flaws than with my talents.

You do this through intentional storytelling.

The best form of marketing is telling stories that actually happened.

The majority of content on the internet focuses on the after-state.

How life is whenever the desired state is achieved.

The financial freedom, the dream body or the calm mind.

The problem with this, is that the people who you want to attract, don't have any relationship or emotions attached to the after-state.

It’s impossible to resonate with the 6-times world champion, Michael Jordan.

It’s easy to resonate with the boy from North Carolina who had a dream.

All your audience can relate to is your before-state which is their current-state.

So, with this in mind, I started doing things a little differently.

1,5 years ago when I launched The Digital Coffee Shop, I switched my communication from telling to showing.

I promised myself to anchor every insight in a story or experience that I'd had.

It was a seamless transition.

All of the content I share on the internet comes from a feeling of wanting other people to experience the same things as I do.

My business got a lot more fun to run when I turned my coffee into The Menucard, so now, I want others to have the same experience.

If all I did was talk about my current situation with The Menucard, nobody would listen.

We as humans don’t like being told what to do.

We like to see what others are doing, and then we want to get the “good idea” ourselves.

If you’ve paid attention to my content, you’ll see that I spend the majority of my time on talking about how my life and business was before.

When I had 1 offer to 1 group of people through 1 funnel, running it like a factory.

Squeezing every client into the same offer because my mentors told me it was “scaleable”.

By painting the picture very detailed of my before-state and many of my potential clients' current-state, I expose them to a better alternative through a story that happened.

The Menucard.

I didn’t tell them how silly they are because they only have 1 offer.. Or why they are forcing different people, problems and goals into the same solution.

No.

I show them what I am doing, and I anchor it through how my life or business used to look like, usually how their life is at the moment of consuming the content.

If you combine the above with a broken-danglish accent, you got a winning cocktail.

The coolest part of this is that this type of communication credits the client.

They will be the ones with the “good idea”.

= confidence unlocked.

Who do you think they gonna call when they need help?

GHOSTBUSTERS

I'm so sorry, I just had too

They’re of course gonna call: The Digital Coffee Shop.

They won’t pick up the phone because they don’t do sales calls, BUT, they will tell you to send them an email.

Tell stories, watch how your life changes.

All the love, Fred

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