I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on how im going from $513k profit in 2025 to $1m profit in 2026. Check it out!
create for yourself first
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Yesterday, Tobias and I grabbed a sandwich, a white monster and a notebook, then hopped in the car and set the location for Toftum Bjerge. It’s a 25 minute drive from my hometown, and a place my family often visits for a nice walk. Outside of the essentials (white monster), we also brought a camera and a microphone. Most importantly: NO scripts or teleprompters. They are banned in Toftum Bjerge, you will be sent straight to jail if you’re seen using a teleprompter there. The same goes for curiosity loops and retention hacks... Toftum Bjerge is pretty strict. We made it safely through security and found the perfect spot. I opened the trunk, sat down and rambled for 22 minutes. It was the first time in a long time where I genuinely enjoyed recording. For the last four months I have been playing the YouTube game. Thousands of $$$ Invested into a YouTube coach, hyper-optimized every script, stressed over the perfect hook and created open loops to retention hack. I don’t blame myself, all I wanted was to make sure that Tobias had the best foundations for doing his best work. Unfortunately, I lost the most important thing in that process. Myself. Articulating my thoughts through writing has always been my anchor. It’s my way of understanding. 20% of the words I write make it onto the big internet. The rest stays in the safe. When I started tweaking my words to satisfy retention metrics, I stopped enjoying the things I love the most. Creating felt like a performance. It reminded me of patterns I had seen before throughout my only 4 years in business. Choosing performance over peace. Yet here I was again. Letting the YouTube algorithm pressure me into building another trap. Optimizing for metrics makes you lose the voice your audience actually wants to hear. So I said f*ck it. I told Tobias we were just going to record a conversation. The topic was the mechanism that gave me my time back. Selling without sales calls. I spent the 22 minutes talking about the transition from a 6-person sales team and 5000 calls booked to only signing clients through a google document. It’s not structured for views and retention. It’s structured for me. Feels good. I hope you create something for yourself. P.S It's a good listen (sponsored opinion), so I uploaded it on Spotify, just search: "coaching and consulting is supposed to be bought not sold" If you want to see Toftum Bjerge, the place on earth where teleprompters are banned, the video is out on YouTube ;) All the love Fred |
Frederik Pahuus
I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on how im going from $513k profit in 2025 to $1m profit in 2026. Check it out!
wednesday is one of my 3 days every week where i talk to clients i want to take you through one of the convos, since it's a pattern i experience every week this client and i ended up arguing about why he should stop doing certain tasks that is no longer worth his time he is currently doing $35k in MRR and he wants to double that within the year his only 1,5 month old paid ads setup is working incredibly well its turning $1 into $10... in MRR... but whenever he has some "free time" he defaults...
hey newsletter! long time no see i've been busy writing prompts (more on that later) and most importantly: been on family vacation this time, without working yep - my mom couldn't believe her own eyes well, it translates nicely into the title and subject of today email, because this is the exact plan i wrote while overlooking the beautiful lake in Porsgrunn, Norway i've had a waitlist for over 4 months now, and im soon ready to kickstart chapter 2 of the digital coffee shop i want to share...
Last week, I visited the place I used to call home for 2 years.Dubai.It’s been 6 months since my last visit.When I lived there, I would follow the same ritual every Saturday: sauna & icebath, lunch and gaming.In that order.So of course, now that I was back, we didn’t have to argue on the agenda.Me and Anton sat down at our usual table and we didn’t even get to scan the QR code before the waiter asked: “just the same as usual?”It’s been 6 months, and yet, they still remembered.Impressive.The...