In December, I stopped working with my mentor.
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We had our last call together in January to part ways and I thanked him for his guidance.
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Just for fun, I checked how much of his program that I had actually watched.
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3%.
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I paid $18,000 btw.
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That’s $6,000 for every 1%.
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“Yeah Fred, but then you probably attended all the group calls and kept everyone waiting because you had 5 questions every call..”
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I attended 1 group call.
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And yet, I am the world’s happiest customer.
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Not because of the AMOUNT of information I got, but because I got the RIGHT information.
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Contextualized information.
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Information that made sense to my offer, my bottlenecks, my version of a dream business, my strengths, my weaknesses, my… you get the point.
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A 22 hour video course doesn’t give me that.
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It’s just information.
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And as we all know by now, information only holds value in the context in which it’s provided.

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The right information provided at the right time with enough context results in 4 things happening:
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Clarity (why)
Implementation (how)
Direction (where)
Speed (when)
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If your clients always know where they are going, how they are getting there, why it matters and when they’ll arrive, then they will never leave your side.
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Trust me, my renewal rate is 72%.
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If you are a coach or consultant with a video course, try to check your average completion rate.
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(don’t do it before bedtime, then you’ll have a nightmare)
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It’s probably the same % as your renewal rate.
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That one hurts.
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Don’t worry, there is another option.
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I’ll show you the new way on the 1st of April with as much excitement as Bertha when she shows me a new toy.

It’s a lot btw.

People on my waitlist will be notified first.

You can sign up for it here: https://www.thedigitalmenucard.com/waitlist/

Best, Fred