The dynamic duo don't always work from the home office together, so I dropped Bertha off at her great-grandmother last week before hitting my actual office with the boys.

Huge surprise: she got spoiled.
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Scratches, walks, a new toy and she ended the day with trying a new exotic piece of food.
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A walnut.
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She hadn't tried one before, but she is a golden retriever aka. an absolute eating machine, so it was no problemo for her.
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I tried to translate the Danish word “altædende”, Google gave me "omnivorous".
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Wtf does that even mean…
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“Eating machine” is so much better.
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Well, I didn't think much of the walnut until I told my girlfriend.
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I’ve only had one girlfriend throughout my 26 year long career here on Earth, but I do believe they all share the same ability of thinking more than 1 step ahead, the straight opposite of men.
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So of course, she panicked.
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“Can dogs even endure walnuts???”
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I rushed to ChatGPT and typed in the question.
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The short answer was “yes - just a very small amount”.
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Nice, the situation was under control for about 2 seconds, until Ida said: “But she is a puppy, will it make a difference?”
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Back to ChatGPT, this time with a full blown crime scene description of Bertha.
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Answer came back: "No - puppies cannot endure walnuts."
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Back to panic mode.
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We called the dog-doctor (Google says "veterinarian"). The sweet lady on the phone told us to pay close attention to Bertha over the next 24 hours.
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Fortunately, nothing happened.
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I learned that information without context is useless information.
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There's a lot of that in my space.
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Business gurus handing out shitty ChatGPT-walnut advice
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“Yeah bro, you should run ads to get more clients”.
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Well, do we know the cash flow? The profit? The capacity? The current acquisition method?
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Great advice can only exist in the world of great context.
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The main problem is that most business gurus don’t have time for context.
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Getting context before the acquisition has taken place is “not scalable.”
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It's a lot cooler to have a fully commision paid setup where your 17-year old appointment setter hands off the lead to his big brother, the 20-year old closer, and suddenly, you've gotten yourself a new client without having done anything.

Obviously a joke.
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Well, I make a living from giving good advice, and as we know, it can only happen through good context.
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I can hardly remember how to onboard a new client, since I've had a waitlist for the last 3 months, but I remember the process includes filling out a comprehensive document before I even offer someone a spot.
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Context is king.
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It would be pretty unlucky to serve a cappuccino to a lactose-intolerant person.
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Hey, don’t worry, The Digital Coffee Shop opens again on the 1st of April (also if you’re lactose intolerant).
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I can’t wait to hand out a bunch of generic ChatGPT-walnut advice and double my prices without any reason behind it, other than that guy from my for-you-page who said I was selling myself too cheap.

I think he lives in Bali, he was shirtless on the video.

Don't get fooled people.

All the love

Frederik "Context" Pahuus

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