when you focus more on ideas and philosophy rather than offers and guarantees, this is what happens: i sent my offer document to a guy who showed interest in working with me yesterday everything looked great, he just had 1 question: "Do you have examples of companies you've worked with that are not working with other coaches/consultants to help them grow? I know this is an annoying question, it's just that I have been burned before by people who were "selling the shovel." fair question, i've...
4 days ago • 2 min read
this week has been busier than usual i've had an extra 6 hours of 1on1 calls with the new folks for Fred's Inner Circle starting on the 1st of June as a result, i've had a few longer days at the office the first to notice is never myself it's my girlfriend so last night at dinner, she asked me: "is it because you're doing so many different things now?" i was a bit confused, so she followed up pretty fast "yeah, with the menucard, there's so many different things on it" i smiled, said no and...
5 days ago • 2 min read
in the month of may, i've averaged 70 hours of watch time on youtube every single day that's 4,200 minutes 210,000 minutes for the entire month it's not time spent with me where I dance on TikTok (you wish) that's people sitting down with me and listening to me talking about The Small Stories Framework, Financial Engineering, Why I Moved Back Home and The Digital Coffee Shop for 70 hours every day and here's what happened because of it $200,706 in contracted deals with $45k in cash collected...
7 days ago • 1 min read
i contribute 90% of my business achievements towards my writings i've been writing for most of my life my favorite subject in school was "danish" because all i had to do was to take the things from my head and put it on a piece of paper with both of my parents being teachers, reading and writing was a household activity 15 years later, i now make a living from sharing my writings not as an author, but as a consultant i get clients from the content i share, and everything you've ever consumed...
8 days ago • 1 min read
the retirement question... i got interviewed for my local newspaper last week they wrote a few pages about me back when i started my business, so they wanted to catch up 5th of Feb 2022 towards the end of the interview, the reporter asked me: "so, when are you retiring?" i said: "hopefully never" there was a few seconds of silence in the other end of the phone "wha, what do you mean? isn't the whole point of a business to be able to retire early?" i smiled i've come to accept that this is the...
9 days ago • 1 min read
a year ago, my clients asked me how to connect Kit to their Manychat how to setup a content calendar that notifies the team how to set up a landing page technical questions. execution questions. now? i don't get a single tech question instead, the questions are about identity, copywriting, standing out, positioning, unique mechanisms and storytelling it feels like the shift happened from one day to another the reason is someone named Claude anyone can throw a screenshot of a landing page in...
10 days ago • 1 min read
to be honest with you, i had no idea how to price fred's inner circle $1,200 a month felt a little too low $1,800 felt safer but still meh $2,500 felt worth it, but told myself i needed more feedback i kept running the math back and forth with good old Claude "how many people would it take to hit $168k in MRR?" all i wanted was to find the "right" answer, the "perfect" price everything was ready except for the price tag then one morning, i just picked $1,550, threw it in my doc and sent out...
11 days ago • 1 min read
somehow, it's now cool, to not try hard at things it's way cooler to just yap into your front camera instead of going all out on your content setup if the consulting space was a high school, all the cool kids would do raw yap videos they don't care type shi' on the other hand, all the nerds would have high effort setups "yo, look at that tryhard", is what the cool kids would say if they saw a bit of effort i always think about that Asap Rocky video, such a good one the "tryhard" term brings...
12 days ago • 1 min read
this weekend i spoke at an event there, i met a friend i've known since i started my first marketing agency, four years ago an OG three years, when i started my first coaching business and started sharing content online, he told me he'd start posting for his personal brand too nothing happened two years ago, when we both lived abroad, we had a catch-up call my coaching business had scaled fast, so my content and brand had grown accordingly he said, "cool, i've just been busy scaling the...
13 days ago • 1 min read