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Frederik Pahuus

I write about unique mechanisms, my marketing philosophy "Show Don't Tell" and content ecosystems. I send an email every morning on the journey from $500k/year to $2m/year while following my rules.

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the bank doesn't care about your record month

just booked a few padel courts for next weeks open office in Fred's Inner Circle and it made me think about last months event last month, at the open office day for all clients, something really hit me during the dinner Andreas is about to become a dad Gustav is searching for an apartment with his girlfriend Rasmus & Jonas are looking for their future home big life stuff and huge moves... such seasons of life require lots of peace of mind and stability i recognize the feeling im also looking...

last week, the ultimate underdog Paraguay knocked out the 2014 champions, Germany, out of the World Cup in the round of 16 a huge upset that no one really saw coming the game ended up in a penalty shootout after 120 minutes of even football imagine walking towards that ball with a whole country depending on you if you miss the final kick, you're destined to be ripped apart in the media the following day but not this time.. Jonathan Tah from Germany missed his penalty and Paraguay advanced...

june is almost over, so i did the usual monthly review my monthly recurring revenue went from $28k to $38k that's a $10k difference compared to May not impressive at all if you're chasing peak months and big screenshots... it's literally 1 client (i used to offer a $10,5k mentorship paid upfront 6 months ago) but i don't chase peak months anymore my first coaching business had +$200k cash months i've had $80-90k months cash collected with the digital coffee shop record months, big dopamine...

"Please Scale" Frederik Pahuus Be sure to always design your business first, and accept the life it gives you. Taking a sales call at 6pm is way more fun than having dinner with your partner of 7 years. She'll love you more because of it. If you had taken the call the next day, the deal would never have gone through. Impossible! And those Slack messages you answer on Saturday morning are super useful for your clients, it makes sure they can work all weekend instead of resting, thinking and...

the digital coffee shop is hella' unscaleable, god damn in the month of june, i've done so many different things i ran an in person event for all clients together with weekly online workshops chatted 1:1 with the people i work extra hands on with planned out next few weeks for the agency clients we got shares in managed all slack messages and admin recorded a bunch of content and wrote a lot of words some of the words made it out on the big internet for everyone to consume most words made it...

i had a 1:1 call today a guy doing close to $1m/month with his agency bought an hour of consulting with me on paper, it should've probably been the other way around.. the digital coffee shop looks like a tiny side hustle compared to his big agency it has 50+ employees, systems for every breath they take and a step by step process for every moving piece like a factory i know nothing about that but, he is building a hyper profitabel consulting offer on the side and he loves the coffee shop...

it's a big day for the family today my sister is graduating she's worked super hard, im very proud of her and she will do great things in life but just like every other graduate who has their entire life in front of them, she don't believe me her thoughts are filled with uncertainty about the future up until this point, her life has been planned out step by step kindergarden, pre school, elementary school and then high school for the first time since birth, she doesn't have to show up to a...

im spending God's day on reviewing some numbers we haven't missed a single upload since May 1st, here's the stats i got around 23,000 followers on instagram my youtube channel has 8,600 subs and then we got my tiny email list of 1,200 people it's only 5% of my Instagram audience and 14% of my YouTube subs most people would look at my email list number and think i'm doing something wrong but im very intentional with who ends up on my email list (thanks for being here) i don't give away...

i had a client tell me he hated sales calls the other day the natural next step would be to figure out how to sell without them or how to remove my client from the task but throughout the years, i've learned that it's a smokescreen so, i asked him the most powerful question on planet earth... why? he responded immediately "because i have to handle objections" i repeated the successful question from 13 seconds prior... why? "because they don't understand how much i can help them." you guessed...

it's Tuesday afternoon and im sitting behind the steering wheel in beautiful Norway the lakes, mountains and trees is giving me a hard time with keeping my eyes on the road Tobias, my good friend (and creative director) is sitting next to me we're not talking about anything but there's a lot of talk going on it's Andrew Huberman and Rick Rubin whos discussing the art of creativity in between listening to those two legends, i reflect on my week im driving home from an incredible 3-day content...