it's sunday afternoon here in cloudy Denmark and I just arrived home from a very special mastermind in Austria 5 days a room (and spa) full of entrepreneurs most of them 10 years older than me bigger businesses, more proof and resumes as impressive as the views of the Austrian alps and yet they were the ones who came to me about content their brand their communication at first, I didn’t get it just a few days ago when I was packing my suitcase, I was preparing for the opposite me coming to...
about 1 month ago • 1 min read
morning forgot to tell you im 25% of my way towards my ultimate goal of making $1,87m/year in recurring sorry for the weird number i do my calculations in danish which is 1m DKK in MRR ($156k) im currently at $42k/MRR i shared the goal with you on may 1st (pinned Instagram post) and now im giving you my 3 biggest takeaways from the last 120 days 1: selling without sales calls the main reason for this was pretty selfish i don't like selling so i quit the sales calls after 4 months, i'll tell...
about 2 months ago • 2 min read
in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...
about 2 months ago • 1 min read
it's 1:39pm on a Saturday afternoon in sunny Dubai the UV index just crossed 11 so of course as the palest guy in middle east if you ask my girlfriend im avoiding the sun so, as you can tell im not here for the tan im here for something much more fun.. paperwork big business "money moves" as the young guys would say not really the paperwork took about 10 mins yesterday awesome planning with booking 10 days! yikes when im not doing paperwork which is 99,9% of the time im making the most of the...
about 2 months ago • 1 min read
did my usual morning tracking my ads, Stripe, social growth and expenses everything was normal except for the YouTube studios this beautiful sight hit me you never get tired of it.. i've uploaded 217 youtube videos but this time felt extra special because ever since i started creating content, i've been insecure about my english i was born and raised in a small town in Denmark executing 20+ minute business breakdown videos in a second language wasn't on my bingocard 10 years ago but with...
2 months ago • 1 min read
looked through my schedule next week had to refresh my calendar a few times am i dreaming? first, i wanna show you something this right here was my calendar exactly one year ago 22 meetings and around 20 hours ish of call time excluding preparation, questions and the homework afterwards.. The Digital Coffee Shop did $61,000 in August 2025 that's $20,000 more than what The Digital Coffee Shop will make in August 2026 you're probably thinking "sorry to hear that, Fred..." thanks for worrying...
2 months ago • 1 min read
yesterday was a good day woke up and knocked out the needlemoving tasks email, socials, daily update video, client check-ins, tracking and writing three hours ish it's a religious routine for me then a quick walk and some food straight into calls afterwards onboarded two clients into fred's inner circle then a group call and ended with a 1:1 call with a client monday is my heaviest "call day" of the week after that, i went for a walk with a previous client who's on holiday in denmark who the...
3 months ago • 1 min read
last year i published 114 YouTube videos in a row not on my main channel but on a dedicated "daily updates channel" every single day for 3,5 months i followed the same structure.. Q&A Track numbers 10 mins of strategy 114 days straight every video got around 150 views but it was some of the best onehundoandfifty views i've ever gotten so i'm bringing the channel back here's a few different reasons to why 1 - I want to show people what consistency looks like i upload 2 videos every week on my...
3 months ago • 1 min read
mark zuckerberg used to charge me $30k/mo, now he only charges me $1k/mo for context, i used to run a very linear business paid ads to a video sales letter video sales letter to a call call to sale volume game and then, restart the engine every 1st of the month repeat hey, it worked but came with more losses than you might expect it was expensive (36% profit I had to split with my biz partner) stressful (3300 sales calls/year) short-term (paid ads as the only traffic source) it gave me my...
3 months ago • 1 min read