in the month of august, i've sent 7 emails we're 26 days into the month and you signed up for daily emails im not Albert Einstein but that's not a daily email it's "an email every 3,7 days" meaning my creativity dropped by 73% almost the same as the stock of Nike over the last 5 years dragging Nike under the bus wasn't my intention but it was too lonely down there creative blocks happens to all of us it's happened many times to me it will happen to you aswell maybe you're with me and Nike...
8 days ago • 1 min read
it's 1:39pm on a Saturday afternoon in sunny Dubai the UV index just crossed 11 so of course as the palest guy in middle east if you ask my girlfriend im avoiding the sun so, as you can tell im not here for the tan im here for something much more fun.. paperwork big business "money moves" as the young guys would say not really the paperwork took about 10 mins yesterday awesome planning with booking 10 days! yikes when im not doing paperwork which is 99,9% of the time im making the most of the...
11 days ago • 1 min read
did my usual morning tracking my ads, Stripe, social growth and expenses everything was normal except for the YouTube studios this beautiful sight hit me you never get tired of it.. i've uploaded 217 youtube videos but this time felt extra special because ever since i started creating content, i've been insecure about my english i was born and raised in a small town in Denmark executing 20+ minute business breakdown videos in a second language wasn't on my bingocard 10 years ago but with...
26 days ago • 1 min read
looked through my schedule next week had to refresh my calendar a few times am i dreaming? first, i wanna show you something this right here was my calendar exactly one year ago 22 meetings and around 20 hours ish of call time excluding preparation, questions and the homework afterwards.. The Digital Coffee Shop did $61,000 in August 2025 that's $20,000 more than what The Digital Coffee Shop will make in August 2026 you're probably thinking "sorry to hear that, Fred..." thanks for worrying...
27 days ago • 1 min read
yesterday was a good day woke up and knocked out the needlemoving tasks email, socials, daily update video, client check-ins, tracking and writing three hours ish it's a religious routine for me then a quick walk and some food straight into calls afterwards onboarded two clients into fred's inner circle then a group call and ended with a 1:1 call with a client monday is my heaviest "call day" of the week after that, i went for a walk with a previous client who's on holiday in denmark who the...
29 days ago • 1 min read
last year i published 114 YouTube videos in a row not on my main channel but on a dedicated "daily updates channel" every single day for 3,5 months i followed the same structure.. Q&A Track numbers 10 mins of strategy 114 days straight every video got around 150 views but it was some of the best onehundoandfifty views i've ever gotten so i'm bringing the channel back here's a few different reasons to why 1 - I want to show people what consistency looks like i upload 2 videos every week on my...
about 1 month ago • 1 min read
mark zuckerberg used to charge me $30k/mo, now he only charges me $1k/mo for context, i used to run a very linear business paid ads to a video sales letter video sales letter to a call call to sale volume game and then, restart the engine every 1st of the month repeat hey, it worked but came with more losses than you might expect it was expensive (36% profit I had to split with my biz partner) stressful (3300 sales calls/year) short-term (paid ads as the only traffic source) it gave me my...
about 1 month ago • 1 min read
yesterday i had an interesting email conversation it was with someone who said Fred’s Inner Circle seemed like a great fit offer made sense timeline looked good the outcome were clear there was just 1 thing.. he wasn’t looking for more information said in another way he was scared that Fred’s Inner Circle might end up on “the wall of shame” another course he would never finish i smiled when i read his email he reminded me of myself i paid my last mentor $18,000 and i only watched 3% of his...
about 1 month ago • 1 min read
do you work with people that don't do the work? on May 1st i onboarded 7 people into fred's inner circle the very first intake actually the 90 day "love it or leave it" period has now passed 4 of them just renewed 3 of them didn't that puts me at exactly 60% renewal, which is the same rate i've held for 2 years straight on paper, i'm fine with that but the reason to why people leave always haunts me i thought it would be interesting to show you the numbers behind the 3 who left vs the 4 who...
about 1 month ago • 1 min read